TSHL All-Star Game Event Branding

The TSHL All-Star Event Branding was my Senior project at University.

The challenge for this particular project was to create a minimum of eight brand elements for a large-scale event. I chose to revive the Tri-State Hockey League (TSHL), a minor professional ice hockey league that operated in the Northeastern United States in the 1932-33 season. It consisted of the Atlantic City Sea Gulls, the Baltimore Orioles, Hershey B'ars, and the Philadelphia Comets. I chose to replace the Baltimore Orioles with the Baltimore Knights.

The branding elements that were created for this event are the following:

• TSHL Logo

• All-Star Game Logo

• Individual team logos (Hershey Bears, Philadelphia Comets, Baltimore Knights, and Atlantic City Gulls)

• All-Star Banner

• Home and Away All-Star Sweaters

• All-Star printed game pucks

• Merchandise (Toques, Caps, team t-shirts, All-Star t-shirts)

• Promotional Package Materials (VIP Lanyards, perforated ticket booklets including stadium seating map and instructions, and swipe cards)