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TSHL All-Star Game Event Branding
The TSHL All-Star Event Branding was my Senior project at University.
The challenge for this particular project was to create a minimum of eight brand elements for a large-scale event. I chose to revive the Tri-State Hockey League (TSHL), a minor professional ice hockey league that operated in the Northeastern United States in the 1932-33 season. It consisted of the Atlantic City Sea Gulls, the Baltimore Orioles, Hershey B'ars, and the Philadelphia Comets. I chose to replace the Baltimore Orioles with the Baltimore Knights.
The branding elements that were created for this event are the following:
TSHL Logo
All-Star Game Logo
Individual team logos (Hershey Bears, Philadelphia Comets, Baltimore Knights, and Atlantic City Gulls)
All-Star Banner
Home and Away All-Star Sweaters
All-Star printed game pucks
Merchandise (Toques, Caps, team t-shirts, All-Star t-shirts)
Promotional Package Materials (VIP Lanyards, perforated ticket booklets including stadium seating map and instructions, and swipe cards)